With a name like that, the odds are stacked against it from the outset.
It’s also up against the frankly highly damaging PR of another strand of the wonderful in-line family: those Kylie-loving Italian men in crop tops and overly baggy harem pants who ride around Hyde Park in ‘blades enshrouded in massive leg warmers who then pirouette at speed around bashed up coke cans to badly mixed cds of tss-tss-tss euro-techno. Tourists, for some reason, love it. The rest of us think it is shit.
And as for prefixing anything to do with rollerblades with the word aggressive… well, that just makes me think ‘jazz flute’.