So, The Guardian’s charged with being so unapologetically pro-Ken that it helped Boris win the Mayoral election. Their coverage, I can only guess, was reaction to the Evening Standard’s unapologetically all-pervading pro-Boris stance. Who knows what – or who – finally tipped the scale, suffice to say it is these differences that made the outcome so hard to call. Can a single newspaper sway the electorate? Probably not. Leave it to Yes, Prime Minister‘s Jim Hacker to neatly summise…
“I know exactly who reads the papers: The Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by people who actually do run the country; The Daily Mail is read by the wives of the people who run the country; The Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is.”
Sir Humphrey: “Prime Minister, what about the people who read The Sun?”
Bernard Woolley: “Sun readers don’t care who runs the country, as long as she’s got big tits.”
Good luck to Boris – he needs it. In the meantime, we’ll wait and see how Gordon fares.